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Corporate gifting plays a key role in strengthening relationships with your employees, clients, and business partners. It is one way of showing appreciation and high morale, which translates into loyalty. However, there is a downside to conventional corporate gifting; it is time-consuming and logistically challenging and misses the mark on personal preference issues. In this […]

Constant changes are noticed in how we pay for goods and services, and the same is true for the digital gift card industry. What was once traditional credit card payment to a cutting-edge cryptocurrency and a digital wallet, modern payments are changing the face of digital gift cards. All these innovations are not only convenient

Digital gift cards have revolutionized the way we give and receive gifts, providing convenience and instant delivery. But have you ever wondered what technology powers these systems? From secure payment processing to backend infrastructure, the technology behind digital gift cards is sophisticated and constantly evolving to ensure security, usability, and scalability. In this blog, we’ll

Digital gift cards have gained a lot of popularity as gifting and purchasing tools due to their convenience and instant delivery. However, this trend has also attracted fraudsters who seek to exploit such vulnerabilities. It is necessary for retailers and consumers alike to protect themselves against digital gift card fraud. In this blog, we’ll explore

Digital gift cards have transformed the way people give and receive gifts. Nonetheless, with this convenience, security issues are emerging due to fraudsters who seek loopholes in the older system. Enter blockchain technology-a revolutionary innovation that is now providing robust solutions toward enhanced fraud protection and improved security in the digital gift card ecosystem. In

Digital gift cards have revolutionized the way we gift and shop, promising convenience, instant delivery, and flexibility. However, with increasing popularity comes the increasing concern associated with security. “How safe are digital gift cards?” and “What measures ensure their protection?” are top-of-mind concerns for consumers and businesses alike. Let us dive into the security attributes

In the highly dynamic landscape of eCommerce, businesses always look for innovative ways to increase their average order value (AOV). Cross-promotion and bundling with digital gift cards have presented as powerful strategies to achieve this. By using the flexibility of digital gift cards, the businesses can ensure more spending from customers along with a better

Customer retention is the foundation of sustainable business growth. While it is essential to acquire new customers, retaining existing ones is much more cost-effective and generates higher lifetime value. In today’s digital-first economy, digital gift cards are proving to be a powerful tool not only for acquiring customers but also for fostering loyalty and encouraging

The eCommerce landscape is competitive in nature. Thus, businesses in this area are always finding new and innovative ways of selling more and satisfying more customers. Gift cards are certainly one of the most promising yet the least used feature in the eCommerce space. These digital gift cards are absolutely convenient and flexible, with lots

Today, with a world becoming more digital first, social media is one of the best ways through which businesses reach their target audience and expand their brands. Companies selling digital gift cards should make use of the different social media platforms in driving sales, engaging with customers, and increasing brand visibility. By using the appropriate